Simple, elegant, modern, and stylish–from the minimalist shop design, to the packaging and pastries, Makoon Yokohama is an embodiment of all of those qualities. This small, hole-in-the-wall bakeshop is beloved by locals, and even during our short visit, customers popped in to greet friendly manager and pâtissier, Ryuji Honda, and get their dessert fix for the day. All the packaged pastries that line the counter are handmade by Honda. We tried his pound cake which came in two flavors, chocolate (¥250) and caramel (¥230). Both had chunks of chestnuts in them, making for the perfect seasonal treats. The sable cookies…
Author: Seasider
DIRECTIONS: Print on A3 size paper, fold in 6 equal panels lengthwise and then in half vertically. A3サイズの紙両面に印刷し、横が6等分になるよう蛇腹折りにし、縦を二つ折りにします。
We’re always trying to reach new readers and build a closer community. We need your help. Every month, we search for new distribution spots. Can you introduce some? If so, we’ll buy you a cup of gourmet coffee at Cafe Elliott Avenue near Yamashita Park. It’s simple: introduce us to an appropriate place that can distribute 10+ magazines monthly, and we’ll treat you. We ask that you have a personal relationship with the place–you know the owner/manager, or are a regular. Then speak to them. If they say “yes”, we’ll contact them (using your name as our introduction) and handle…
Whenever I’m in a relaxing cafe, my mind resets. But the truth is, right now I’m a little discombobulated about directing some photographers. Whether I’m in the studio or at my desk, I can’t keep my thoughts from spinning. That’s why I come here. Yoshidamachi usually conjures up images of a bar town, but this is a place where you can sip coffee at your leisure. I’m usually busy with studio work and when I try to set my mind to administrative work, I find I can’t concentrate. Yep, times like those, I’m here. I’m not sure what the cafe…
With autumn finally arriving in Yokohama, the crisp, chilly weather calls for an extra cup (or two) of coffee in addition to our usual morning brew. Minato Coffee is a hidden gem located right outside Queen’s Tower A entrance, serving fresh, hot coffee perfect for the season. Their creamy cafe latte (hot ¥500/cold ¥520) is an instant pick-me-up that you can easily grab on the way to work or before exploring the city. If you prefer black coffee, they’ll let you choose from a wide selection of beans which alternate according to the season. We also recommend the mocha soft…
Uji-cha (tea from the Uji region of Kyoto) is one of the most famous of Japan’s renowned green teas. Everyone from peasants and laborers to samurai and emperors have sought it for its health benefits and refined taste. For centuries, skilled tea farmers from the Uji area of Kyoto Prefecture have passed their craft down through the generations. Tsuneo Horii’s family is one of those. The Horii family has been growing tea for over 120 years in Kyoto. They also process Tencha, tea leaves to make finely ground matcha powder. Horii opened his store in Tennocho five years ago and…
Finding a decent cocktail bar in the city is easy. Finding one that is entertaining and creative, while also offering quality drinks, is a rarity. Newjack delivers on all these points. Founder and Yokohama native Keisuke Yamamoto relies on his twelve years of bartending experience to always keep things fresh at his establishment. The bar’s name derives from the music genre new jack swing–a style often pumping from the bar speakers along with hip hop and underground grooves. Like the music, the philosophy here is to pay tribute to classic cocktail styles while using them as a base for innovative…
Neons lights have illuminated iconic streets, restaurants, pubs, and cities for decades, and despite advancements in technology, they’ve withstood the test of time. There’s just something about them that evokes a sense of nostalgia, a warmth and intimacy that can’t be achieved with LED–its soft, vivid glow immediately catches your eye and brings life to any atmosphere. They’re also easy on the eyes, unlike many loud, flashy signs nowadays. Hidenobu Takahashi was only 20 years old when he started working at a sign shop, where he trained to become a neon craftsmen for ten years until he started his own…
Osannomiya-hie Shrine recently held its large annual festival. Last year’s main festival was unfortunately rained out, but the so-called ‘shadow festival’ (which acts like a coda to the main one) managed to just barely avoid the same fate. To provide more background, Osannomiya-hie Shrine holds its main festival and shadow festival every year, and for the former, portable shrines are paraded around the Isezaki-cho Mall area. The shrines include a large one from Osannomiya-hie and nearly forty others from the surrounding neighborhoods. During the shadow festival, only Osannomiya-hie’s shrine makes the rounds of Isezaki-cho Mall. Since last year, our crew…
This is one of our favorite months of the year. Yes, we’re supposed to say, “We love every month in Yokohama!” Okay, fine, but we love some months more than others. What is it about the cooler weather? Come October, the aromas of more rustic seasonal dishes waft from homes and restaurants alike in Yokohama. Things just seem a bit quieter, a bit slower. Work rarely slows down for us at the Yokohama Seasider, though. Producing a monthly magazine takes a lot of effort. It always seems like we’re trying to catch up… We could use some help, and at…