Thanks to the success of our PHOTO CABIN, which I wrote about in the last issue, I have more to add to our story. There are some new developments also going on at THE DARKROOM. The plan for a new photo studio project is underway.
In reality, it’s been in operation since last summer. But there is a real sense of progress right now. A few days ago construction for phone lines was finally completed, internet connections were established, and the schedule for renovations was set. Plans for the studio’s name, its logo, strategic direction and branding concepts are steadily progressing. Currently we are preparing the photography menu, pricing lists, website, organizational structure and more.
But why make a new photography studio in 2020? When we built THE DARKROOM 20 years ago, I was often asked, “Why would you want to do this in the digital age?” Presently, anyone with a smartphone can take a decent photo. Large photoshops have emerged to take the place of small, local ones. For what reason would I make this move in this era?
The basic question now, as it was 20 years ago, is the same. So, too, is my answer. Because it is needed.
Recently we had a project to photograph items for a high-luxury brand. I was handed a digital mock-up that easily could have been mistaken for a real photo. It was beautifully done and I had to call over the designer. He said to me, “If you have the design blueprint, using CG to create an image is faster, cheaper and turns out more attractive.”
What is the essence of a printed photo nowadays? I think it is an appropriate time to seriously consider this question. Soon I will be ready to provide you with an answer with our new studio.
